Course Syllabus

Copyrights Course: Welcome

Welcome to Copyrights Course!

What is a Copyright?

Learn what constitutes a copyright.

Who needs a copyright?

Learn who benefits from copyright registration.

What are the differences between a Trademark and a Copyright

Learn the differences between three forms of Intellectual Property: copyrights, trademarks, and patents.

Why register a Copyright with the U.S. Copyright Office?

Learn about the benefits of registering a copyright with the U.S. Copyright Office.

What happens if you don't register your trademark?

Examine four consequences for your business when you do not register for federal trademark protection.

Amazon Brand Registry 5 Things to Know about Registering your Trademark

Examine five considerations in registering for the Amazon Brand Registry.

Picking a Brand Name

Learn the fundamentals of selecting a trademark for any brand, including the strength of a particular trademark, performing due diligence, conducting consumer studies, long-term considerations of branding, and domain name availability.

What is the difference between trademarks and service marks?

Learn the differences between trademarks and service marks – and how to use these terms correctly in marketing materials.

When to use the TM, SM, or R symbol?

Learn the differences between the TM, SM and R symbols and how to use these terms correctly in marketing materials.

Why Lebron James’ “TACO TUESDAY” Application Failed (AKA Why Some Trademarks “Fail to Function”)

Examine how we can learn from Lebron James’ rejected trademark application – and why “commonplace messages” will not successfully register at the U.S. Patent and Trademark Office.

How Tom Brady Totally Botched his trademark application (and how you can learn from his mistake)

Examine how we can learn from Tom Brady’s rejected trademark application – and why it is important to provide truthful statements to the U.S. Patent and Trademark Office.

The Ultimate Trademark Loophole Apple Uses to Protect Trillions of Dollars of Brand Value

Learn how sophisticated companies use a specific trademark application strategy in order to secure trademark protection while maintaining secrecy – and whether or not to adopt this approach.

What is the difference between a “Use in Commerce” and “Intent to Use” Trademark Application?

Learn the differences between a 1(a) “Use in Commerce” and 1(b) “Intent to Use” Trademark Application – and which filing basis is applicable to you.

What is the difference between a trademark, copyright, and patent?

Learn the differences between a trademark, copyright, and patent by examining real-world examples.

Should I register my business name or logo first?

Learn whether to register a business name or logo first by examining real-world examples.

And more videos!

About this course

What will students be able to do at the end of this section?
‍Develop an understanding of the fundamentals of copyrights, including what is a copyright, what qualifies as a copyright, the benefits of copyright registration, and copyright infringement

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Copyrights 101

Course Syllabus

About this course

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