Welcome to Trademarks 101, which provides video tutorials and guidance on marketing, branding, and selecting an effective trademark, searching for similar trademarks, and avoiding common Intellectual Property pitfalls.
Learn the fundamentals of what constitutes a trademark, which acts as a source indicator of your goods and services.
Learn the most important considerations in your decision to file a trademark, including the importance of timing, protecting the good will of your brand, and conducting due diligence.
Learn the differences between the five types of trademarks: Generic, Descriptive, Suggestive, Arbitrary, and Fanciful – and which type best fits your goals for brand protection.
Learn the techniques for conducting a direct hit federal search for similar registered and pending trademarks on the USPTO’s database – and why searching is important in order to avoid a Section 2(d) Likelihood of Refusal (when the USPTO argues that a registered trademark is sufficiently similar to your trademark so that there would be confusion in the marketplace.)
Examine four consequences for your business when you do not register for federal trademark protection.
Examine five considerations in registering for the Amazon Brand Registry.
Learn the fundamentals of selecting a trademark for any brand, including the strength of a particular trademark, performing due diligence, conducting consumer studies, long-term considerations of branding, and domain name availability.
Learn the differences between trademarks and service marks – and how to use these terms correctly in marketing materials.
Learn the differences between the TM, SM and R symbols and how to use these terms correctly in marketing materials.
Examine how we can learn from Lebron James’ rejected trademark application – and why “commonplace messages” will not successfully register at the U.S. Patent and Trademark Office.
Examine how we can learn from Tom Brady’s rejected trademark application – and why it is important to provide truthful statements to the U.S. Patent and Trademark Office.
Learn how sophisticated companies use a specific trademark application strategy in order to secure trademark protection while maintaining secrecy – and whether or not to adopt this approach.
Learn the differences between a 1(a) “Use in Commerce” and 1(b) “Intent to Use” Trademark Application – and which filing basis is applicable to you.
Learn the differences between a trademark, copyright, and patent by examining real-world examples.
Learn whether to register a business name or logo first by examining real-world examples.
Video tutorials and guidance on the fundamentals of trademarks, including selecting an effective trademark, searching for similar trademarks, and avoiding common Intellectual Property pitfalls.
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