●      Apple’s brand value, protected by federal trademarks, is estimated at $263 billion dollars. Similarly, the brand value of a startup is determined and protected by trademarks. For student entrepreneurs, building a trademark portfolio and branding strategy should not be procrastinated. We will walk students through the fundamentals of building trademark portfolios, which includes how to effectively select trademarks that will bring long-term value to startups.

●      Additionally, we will share stories of how President Obama, Uber and Tom Brady all made significant(and costly) trademark registration mistakes - and how students can learn from their errors!